California Direct Care, Inc.

We teach NPs to build
direct care clinics.

From a single clinic on the Central Coast to a platform that empowers Nurse Practitioners to launch their own direct primary care practices. Education, infrastructure, and the back office to make it work.

Built on proof Our founders built Orcutt Direct Care from scratch: 400+ members, 80+ person waitlist, world-class margins.
What We Do

Two things, and we do them well.

Educate

The definitive NP playbook for starting and running a direct primary care practice. Proven marketing and social media playbooks. Real financial data from a real practice. Attorney-drafted templates. Every legal claim cited to statute. The business side and the clinical side, together, from people still doing it every day.

LaunchDirectCare.com
Manage

We handle the infrastructure and back-end operations so NPs can focus on patients. Practice setup, marketing support, compliance, bookkeeping, web presence, technology, and ongoing support from the founders of ODC. A comprehensive, integrated back office suite that lets clinics launch fast and run lean.

Your goal: run a thriving practice.
Our goal: deliver world-class margins.

Our Founders

The NP who delivers the care.
The attorney who built the machine.

AS
Alicia Schroeder
FNP-C

25+ years in healthcare. ICU, ER, rural health, urgent care. Learned to practice where the nearest specialist could be hours away. MSN from Simmons. Went from seeing 30-50 patients a day in urgent care to 20-40 minute DPC appointments. Built the ODC brand and social media presence from zero. 400+ members trust her with their health.

She gets it. She saw patients this week.

AS
Alex Schroeder
RN, JD

Georgetown-trained California attorney. BSN from Creighton, magna cum laude. Former Director of Clinical Informatics. Tech startup veteran. Built the business, legal, financial, marketing, technology, and web infrastructure behind Orcutt Direct Care. Writes the code, drafts the contracts, runs the numbers.

He gets it. He reconciled the books this week.

hello@cadirectcareinc.com
@the.dpc.np